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Your final paper in this course is about the “how and why”. A three-page paper (APA style: https://apastyle.apa.org/style-grammar-guidelines/paper-format ) on how data is used to inform social media content strategy for marketers and why it is so important. You will use a real marketer (NFL, Wendy’s, Coke etc..) as a reference. Research a marketer that […]
I need a 12-page, single-space paper that assesses/analyzes how social media, search engines (e.g., Google), and firms use advertisement tracking methods, technology, and algorithms to collect data on current/potential customers. And how it relates to privacy concerns, ethics, and public policy in the US and how it compares to other countries. This was a based […]
Unit IV Web Assignment Weight: 9% of course grade Grading Rubric Due: Tuesday, 06/28/2022 11:59 PM (CST) Instructions Website Analysis The use of website advertising has become a highly effective method of reaching consumers. Why is this the case? The purpose of this assignment is to answer that question and to identify the characteristics of […]
Questions are: 1. Describe – in general the role of advertising in contemporary modern society, economy /capitalism/. Use reading, ideas of Bauman or Sennett, or Cohen, R, Kennedy, P. or de Mooij) Is it central? Or irrelevant? And why. 2. What is Consumer Society? Consumer society is…. (choose definition, description from Bauman or Sennet or […]
Questions are: 1. Describe – in general the role of advertising in contemporary modern society, economy /capitalism/. Use reading, ideas of Bauman or Sennett, or Cohen, R, Kennedy, P. or de Mooij) Is it central? Or irrelevant? And why. 2. What is Consumer Society? Consumer society is…. (choose definition, description from Bauman or Sennet or […]
Need an outline for this 4-5 page paper: Children and adolescents are inundated with commercial appeals to buy various products. Strasburger, Wilson, and Jordan (2014) suggest that marketers focus on these young consumers because they have their own money to spend, influence their parents’ decisions to buy, and develop loyalties to particular brands very early […]
Choose a message from any medium. It could be a news story, an advertisement, a flyer, a sports story from television, social media, and/or a streaming service, etc. Consider the key concepts of media literacy from our lecture and explain how your chosen message works (or doesn’t work). Please discuss the message with a paragraph […]
Super Bowl Ads and Health or Risk-related PSAs (10 pts): Here are links to 2022 Super Bowl ads (https://www.youtube.com/playlist?list=PLCeYpRAW8Efo7J1h2UHde-87B9JNyBUXM). Below you’ll find the Health or Risk-related PSAs: PSA 1 – Diabetes – (https://www.youtube.com/watch?v=wFfygXVg_os) PSA 2 – Meningitis B – (https://www.youtube.com/watch?v=jn8ko_pzsyY) PSA 3 – Impaired driving – (https://www.youtube.com/watch?v=mDo5MMYxEiM) Please choose a Superbowl ad or PSA to […]
Topic: Sex in advertising Position paper question: Does sex sell? Should advertisers rely on sex appeals to sell more products? Conduct research on the subject matter of your topic. Gather sufficient evidence to back up your stance. Supporting evidence includes factual knowledge, statistics/data, and expert opinions found from books, academic journals, newspapers, trade magazines, government […]
Assignment: My Science Experience Goal: The purpose of this assignment is for scholars to identify how a specific experience can impact their perspective about learning more about science, whether the experience was good or bad. 1. Identify your experience that remains in your thought today 2. Use the powerpoint template to give a description. Only […]